Gen-YIt is said that there is no single marketing strategy that can be applied to all at all times. The trend in marketing is also changing as the years pass which is why there is a need to live up to the shift. And today, marketing to generation Y consumers are way too difficult as most marketers would say. So if you are caught in the tedious task of targeting generation Y consumers, here are some of the tips that you may find useful.

Use Social Media Networking

The use of social media networks is the fastest way to promote business. Generation Y consumers are accustomed to the social media and makes it as their usual hang out place. Since you can find new generation consumers in here, it is best to also put your business in line with social media.

Do Not Trick Consumers

Generation Y consumers are meticulous in sifting through products and services in the market. Probably, the number of scams sprawling in the online world leaves people a whole lot sensitive in choosing.

A lot of new generation consumers are actually difficult to trick and once they have found an inconsistency in your marketing strategy, you might get dumped completely.

Show Easy Purchasing Deals

Generation Y consumers value the convenience. The easier the commodities can be availed, the more the consumers would patronize you. It would always be a good marketing move to show consumers how easy purchasing from your company is. You might even include pure online transaction on the deal to make it more appealing to this new wave of consumers who may seem to take the easiest way of purchasing things even at the cost of not moving an inch from the seat in front of the computer.


These are some of the helpful tips that you can make use of when you are in the phase of finding a marketing plan that will work in this new generation of consumers. Drawing consumers’ attention is the first step towards approaching success in business. There is a great deal over planning things out.


Truthful Marketing Actually Does Work! Marketing sarcastically and truthfully is a new trend that I getting popular in the next few years since people have become so desynthesized by reading facts about why one product is better than the other. The above Lipton ad shows a humorous version of those ads and captures attention.

Techniques on How to Answer the Most Common Job Interview Question

The question “Tell me something about yourself” is one of the most common but also the most mind boggling interview questions that you may find yourself stumbling to answer. Most people approach this question by babbling until they say something that will engage the interviewer, by doing a resume walk-through and by saying filler words. Here are some ways to get through this difficult phase of the interview process:

  1. Your opening sentence should focus on your educational background. Briefly mention your degree and where you graduated from. For example: “I am a graduate of the University of California at Santa Barbara with a degree of bachelor of science in economics.
  2. Your second sentence should include a short work history. For example “I have sales and marketing work experience from a number of industries. I have been with IBM for seven years and at Verizon for 5 years.
  3. Your final sentence should explain why you are there and taking a new step in your career. It should answer the question why you are being interviewed at the moment. You could end the answer by saying “I am interested in expanding my career into marketing and I am very interested in international marketing which we are discussing today.”

After your response, pause and then smile at your interviewer and then allow them to ask the next interview question. Usually people being interviewed have a fear of sounding scripted as well as being judged as not knowing their own background. You may also feel that what you have said may not be enough to impress your interviewer however your interviewer will ask for more if they think that what you have said is not enough. They may also be looking for your ability to construct a compact summary of a lot of information. custom koozies

I was looking to buy custom koozies to market for a new client and found a great site which let me design them online. Really cool sites to get koozies that are made in the USA! They sent me a bunch of samples to choose which one I wanted, Can’t wait until my custom printed ones arrive in the mail next week. Now is the hard part, which one should I get? After finding out which ones do work I will make my decision.

Do you have a co-worker that drives you nuts? I have one and he is the over arrogant, talkative and downright lazy person that you would rather disappear! But of course you can never actually make this person disappear; you just have to deal with him the best way you can. Here are some ways to handle irritating co-workers:

Be positive

The best thing that you could probably do is just to let the annoying things that your co-worker does to just roll off your back. Just keep a positive attitude and do your work. Anyway, he will never be able to finish his work or he will likely be transferred or terminated because of his negligence anyway. Stay focused and you will find yourself spending less time looking at his flaws.

Find a common ground between the two of you

If you think of only the negative side of your co-worker then chances are you will have a hard time accepting him. Why not find something that you two can compromise on. Find common interest like computer games, interest in the same song genre or even as subtle as the same taste in clothing. You will eventually find him less irritating when you find something common between the both of you.

Be kindness and rewind…. Well don’t rewind just be kind

Even if you are dealing with a bully or someone that is out to bring you down, these people will never succeed when you turn their plans against them. Take your attention away from their plans and do not let these bring you down. Keep your chin up and stay away from any arguments or debates. Remember that doing this will only cause a negative impact on your work. Smile and show them that they can never rain on your parade and continue your work as usual.

Reject their attention in a polite manner

Be true to your feelings. If you just can’t stand the annoyingness of a co-worker, simply say no. tells them to respect your space and be polite about it. This will give them red flags that you mean business and that they should never bother you anymore especially when their concern is not work-related.

Assert your rights!

If you simply just had enough, assert your rights and take charge of the situation. If you have done every solution to deal with an irritating co-worker then you should come up to his face and tell him that he is affecting your productivity at work. Be polite but firm. If this does not solve anything, escalate the problem to your boss. Remember that each employee deserves a healthy and positive work environment and so never let bully co-worker drive you off the wall!


Focusing on your co-worker’s flaws like his arrogance, laziness and stubbornness will only irritate you more and will make you become less focused on your work. If his attitude is just too much, your boss will be able to catch on to the problem and will surely call his attention. Your last step should be to ignore!

Your own small business can help you fulfil your personal financial goals for you and your family. By using sound small business management tips anyone can run his own business with ease. Here are some business management strategies you may find helpful:

  1. Open your mind for advice – beginners are often too excited during business start-up that they fail to follow expert advice causing them costly mistakes. Take time to find sound advice from experts, business professionals and people who are prominent in business that also started out small.
  2. Get professional help – do not overlook business management training conducted online, from community canters or colleges. You will learn so many strategies and business advice when you choose to get professional help.
  3. Online marketing – aside from using traditional offline marketing strategies, you may want to start online marketing like using an official site or blog site, using social networking sites like Facebook or Twitter, using an online payment system, using videos and how to advice and so many more. Online marketing is the most popular marketing techniques these days since almost everyone uses the web every day. Online marketing will help you reach your target market with ease.
  4. Manage your cash flow efficiently – most small businesses fail at income management since they do not have a specific cash flow strategy. You must keep your books organized, possibly a separate bank account for your business, keeping an update on payments made to suppliers and money coming in and of course seeking financial advice should you need one.
  5. Manage your employees- you need a sound employee management plan as well since your business will grind to a halt without them. From training your employees, developing a suitable compensation plan, scheduling and evaluation of their skills for work, you must be able to meet their needs so that they will be able to work more efficiently as well. Remember that when employees become dissatisfied with their work, your business, customer relations and services suffer. Do not overlook your employee management to prevent these complications.